This is the launch of a Reef product revolution! The mission of this new product series is to incorporate, wherever reasonably possible, renewable, recycled, and/or organic materials to produce unique Reef product.

We believe it is the responsibility of every company to make strides toward creating less waste, and to improve their processes. This new product launch is the first step in the revolution - an ongoing effort to improve our products and our processes. We may even share some of our findings with interested parties in an effort to reduce the footprint of our entire industry.

We were not satisfied with the status quo in our industry, so we have challenged our vendors and design teams to look beyond what currently exists, and to create new products incorporating these materials that do not sacrifice quality, fit, comfort or style. These products will stay true to Reef’s core identity as a premier surf brand and will set out to prove that you do not have to be a hippie to be part of the revolution.